| Product viewed | When someone views a product | Product name, product ID, category, price |
| Category viewed | When someone views a category | Category name, category ID |
| Added to favorites | When someone adds a product to their favorites | Product name, product SKU, price |
| Removed from favorites | When someone removes a product from their favorites | Product name, product SKU, price |
| Added to wishlist | When someone adds a product to their wishlist | Product name, product SKU, price |
| Removed from wishlist | When someone removes a product from their wishlist | Product name, product SKU, price |
| Product rated | When someone rates or reviews a product | Rating score, review text, product name |
| Checkout Started | When someone initiates checkout | Checkout ID, URL, items, total |
| Checkout Completed | When someone completes checkout | Order ID, number, status, total |
| Order Shipped | When an order is dispatched | Order ID, tracking info, carrier |
