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Event Overview

The Removed from favorites event can be used to clean up segments or understand if a user has lost interest in a particular product.

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Use Cases

  • Win-back campaigns
  • Price drop follow-ups
  • Alternative product recommendations
  • Removal pattern analysis

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Event Attributes

FieldTypeDescription
product_idstringUnique product identifier
product_namestringDisplay name of product
product_urlstringDirect link to product page
product_image_urlstringProduct image URL
skustringStock Keeping Unit
variant_idstringSpecific variant ID
variant_namestringVariant description
brandstringProduct brand
categorystringProduct category path
product_typestringType of product
pricenumberCurrent price
compare_at_pricenumberOriginal price
currencystringCurrency code
discount_amountnumberDiscount amount
discount_percentagenumberDiscount percentage
in_stockbooleanStock availability
inventory_quantityintegerCurrent stock level
days_in_favoritesintegerDuration item was favorited
total_favoritesintegerRemaining favorites count
favorites_list_idstringFavorites list identifier
removed_fromstringSource location
removal_reasonstringReason for removal
Removal Reason Values:
  • purchased - Item was purchased
  • too_expensive - Price too high
  • out_of_stock - Out of stock
  • changed_mind - No longer interested
  • found_alternative - Found better option
  • manual_removal - No specific reason
  • list_cleanup - Part of cleanup

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Payload Example

{
  "attributes": {
    "product_id": "PROD-456",
    "product_name": "Wireless Headphones",
    "product_url": "https://example.com/products/headphones",
    "product_image_url": "https://example.com/images/headphones.jpg",
    "sku": "HP-002",
    "variant_id": "VAR-BLUE",
    "variant_name": "Blue",
    "brand": "CocoonSound",
    "category": "Electronics > Audio",
    "product_type": "Accessories",
    "price": 249.99,
    "compare_at_price": 299.99,
    "currency": "USD",
    "discount_amount": 50.00,
    "discount_percentage": 16.67,
    "in_stock": true,
    "inventory_quantity": 0,
    "days_in_favorites": 14,
    "total_favorites": 4,
    "favorites_list_id": "fav_list_123",
    "removed_from": "favorites_page",
    "removal_reason": "purchased"
  }
}