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Event Overview

The Product viewed event is essential for tracking user interest in specific products. This data can be used to trigger browse abandonment emails or personalized product recommendations.

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Use Cases

  • Product view tracking and analytics
  • Browse abandonment campaigns
  • Personalized product recommendations
  • Recently viewed product reminders

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Event Attributes

FieldTypeDescription
product_idstringUnique product identifier
product_namestringDisplay name of product
product_urlstringDirect link to product page
product_image_urlstringProduct image URL
skustringStock Keeping Unit
variant_idstringSpecific variant ID
variant_namestringVariant description (e.g., “Black - Large”)
brandstringProduct brand/manufacturer
categorystringProduct category path
product_typestringType classification
pricenumberCurrent selling price
compare_at_pricenumberOriginal/MSRP price
currencystringISO currency code (INR, USD, etc.)
discount_amountnumberDiscount in currency units
discount_percentagenumberDiscount as percentage
in_stockbooleanStock availability status
inventory_quantityintegerCurrent stock level
ratingnumberAverage product rating
reviews_countintegerNumber of reviews
viewed_fromstringSource location (category_page, search, etc.)

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Payload Example

{
  "attributes": {
    "product_id": "PROD-123",
    "product_name": "Leather Boots",
    "product_url": "https://example.com/products/leather-boots",
    "product_image_url": "https://example.com/images/boots.jpg",
    "sku": "BT-001",
    "variant_id": "VAR-BLACK-10",
    "variant_name": "Black - Size 10",
    "brand": "CocoonStyle",
    "category": "Footwear > Boots",
    "product_type": "Apparel",
    "price": 89.99,
    "compare_at_price": 120.00,
    "currency": "USD",
    "discount_amount": 30.01,
    "discount_percentage": 25,
    "in_stock": true,
    "inventory_quantity": 45,
    "rating": 4.8,
    "reviews_count": 150,
    "viewed_from": "category_page"
  }
}