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Event Overview

The Removed from wishlist event can indicate that the item was either purchased or is no longer desired.

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Use Cases

  • Win-back campaigns
  • Occasion-specific recovery
  • Alternative recommendations
  • Empty wishlist recovery

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Event Attributes

FieldTypeDescription
product_idstringUnique product identifier
product_namestringDisplay name of product
product_urlstringDirect link to product page
product_image_urlstringProduct image URL
skustringStock Keeping Unit
variant_idstringSpecific variant ID
variant_namestringVariant description
brandstringProduct brand
categorystringProduct category path
product_typestringType of product
pricenumberCurrent price
compare_at_pricenumberOriginal price
currencystringCurrency code
discount_amountnumberDiscount amount
discount_percentagenumberDiscount percentage
in_stockbooleanStock availability
inventory_quantityintegerCurrent stock level
wishlist_idstringUnique wishlist identifier
wishlist_namestringName of the wishlist
days_in_wishlistintegerDuration item was in wishlist
total_wishlist_itemsintegerRemaining items in wishlist
removed_fromstringSource location
removal_reasonstringReason for removal
Removal Reason Values:
  • purchased - Item was purchased
  • too_expensive - Price too high
  • out_of_stock - Out of stock
  • changed_mind - No longer interested
  • found_alternative - Found better option
  • manual_removal - No specific reason
  • list_cleanup - Part of cleanup
  • received_as_gift - Received as gift
  • no_longer_needed - Need fulfilled

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Payload Example

{
  "attributes": {
    "product_id": "PROD-789",
    "product_name": "Smart Watch",
    "product_url": "https://example.com/products/smart-watch",
    "product_image_url": "https://example.com/images/watch.jpg",
    "sku": "SW-001",
    "variant_id": "VAR-SILVER",
    "variant_name": "Silver",
    "brand": "CocoonTech",
    "category": "Electronics > Wearables",
    "product_type": "Gadgets",
    "price": 199.00,
    "compare_at_price": 249.00,
    "currency": "USD",
    "discount_amount": 50.00,
    "discount_percentage": 20.08,
    "in_stock": true,
    "inventory_quantity": 25,
    "wishlist_id": "WISH-001",
    "wishlist_name": "Birthday Wishlist",
    "days_in_wishlist": 30,
    "total_wishlist_items": 2,
    "removed_from": "wishlist_page",
    "removal_reason": "purchased"
  }
}