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1. Promotional Emails

These are typically used for marketing, outreach, or engagement purposes. They include:

  • Campaign Emails: One-time or scheduled email blasts to a targeted audience. For more information on creating your first Campaign, visit this guide.
  • Workflow Emails: Automated emails triggered by user behavior or predefined conditions. For more information on creating your first workflow, visit this guide.
  • Sequence Emails: A series of emails sent over time as part of a drip or onboarding campaign. For more information on creating your first Sequence, visit this guide.

All these email types are intended to promote, inform, or engage your audience and are classified as Promotional.

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2. Transactional Emails

These are real-time emails triggered by a user’s action or system event, such as:

  • Order confirmations
  • Password resets
  • Notification alerts

Emails sent directly via the Cocoonmail API fall into this category. These are considered Transactional and are typically essential to the functioning of your product or service. For more information on sending your first Transactional emails, visit this guide.