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Workflow triggers

A Workflow trigger is an event, contact update or contact addition that starts a Workflow. For example, if you create a Workflow that sends a welcome email to new contacts, the trigger would be when a new contact is added to your audience.

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Different types of Workflow triggers

There are currently three types of triggers that you can use to start a Workflow: Contact Added to lists,Contact removed from list, Contact Updated, and Event Received.

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Contact added to lists

The Contact added to list trigger will start a Workflow when a contact is added to a mailing list. It triggers every time a contact is added to a list.

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Contact removed from list

The Contact removed from list trigger will start a Workflow when a contact is removed from a mailing list. It triggers every time a contact is removed from a list.

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On event triggered

The Event received trigger will start a Workflow when a contact receives a specific matching event sent via API, Integrations or a form.

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Contact is in a segment

The Contact is in segment triggers when a contact is matched to a segment.

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Changing the trigger type

You can change the trigger type at any time. For example, if you create a Workflow with the Contact Added trigger, you can change it to the Contact removed trigger at any time.